Landing Page Copy

The conversion rate on most landing pages is low because the copy was written before the audience was understood. We start with audience research: what they are looking for, what they are worried about, what other options they are considering.

Structure follows. The headline addresses the specific problem or opportunity the campaign is focused on. The body section handles objections in order of priority. The CTA is direct without being aggressive.

We have written landing pages for SaaS trials, professional services, events, product launches and service bookings. Each is structurally different because the reader is in a different position in each case.

A/B testing variants are available as an add-on. For clients running paid media, we can write two structural variants for testing.