Words that
win.
We write website copy, sales pages and email funnels for businesses that need the writing to actually work, not just look good.
What we do
Six things we write.
Each service is built around a specific outcome. Not a deliverable list.
Website Copywriting
Copy that turns visitors into leads without sounding like every other site in the category.
From €156.70 02Brand Story & Voice
A clear origin story, positioning statement and voice guide the team can actually use.
From €247.80 03Landing Page Copy
Conversion-focused single pages for campaigns, launches and lead generation.
From €189.40 04Email Funnel Writing
Welcome sequences, nurture campaigns and promotional emails that read like messages, not campaigns.
From €173.50 05Product & Catalogue Copy
Product descriptions that explain what matters and make the case for the price.
From €134.60 06Executive Ghostwriting
Articles, columns, LinkedIn posts and thought leadership written in your voice.
From €312.20About
Writing for results, not for approval.
Genius Copywriting was set up in Jerez de la Frontera in 2020. Jerez has a working character shaped by three industries that reward precision and patience: sherry, horses and agriculture. That shapes how we approach copy.
The work covers website copy, brand story, landing pages, email funnels, product descriptions and executive ghostwriting. Most clients are Spanish businesses that need writing that works in English and Spanish, or international businesses entering the Andalusian and Spanish markets.
Based in Jerez but working remotely across Spain and Europe. The only thing that does not change between projects is the process: research first, angle second, draft third. It produces better copy than starting with the draft.
How we work
Five steps. No guesswork.
Signal
You tell us what you need. We ask the questions most briefs skip: who the reader is, what they already believe, what has been tried before.
Research
We study the audience language, the competitors and what copy is already working in the category. The angle comes from this, not from a template.
Draft
A first complete draft arrives with a rationale note explaining the key decisions. You can see the thinking behind the copy, not just the copy itself.
Review
One revision round is included in all packages. Revisions work against the brief. A change of direction is a conversation, not a problem.
Ship
Final files in agreed format with a terminology note for future consistency. You own the work outright from the moment of payment.
Work
Results from the work.
Bodegas Palomino
Jerez de la Frontera, Cadiz
Full website rewrite and brand story development for a three-generation sherry bodega entering direct-to-consumer sales.
TechSur Systems
Seville, Andalusia
Hotel Hacienda Palmera
El Puerto de Santa Maria, Cadiz
Clients
What clients say.
We had a site that described the sherry but did not make you want to drink it. The rewrite fixed that. We get emails from customers now, not just distributors.
Carmen Palomino • Directora General, Bodegas Palomino, Jerez
“The landing page copy understood the actual buyer objections in a way our internal team had missed. Trial signups went up significantly in the first month.”
Miguel Ruiz
CEO, TechSur Systems, Sevilla
“I did not know room descriptions could have a voice. Ours did not. Now they do and guests mention the copy when they check in.”
Sofia Vidal
Gerente, Hotel Hacienda Palmera, El Puerto de Santa Maria
Pricing
Three packages.
All prices include VAT. Secure payment via Stripe.
Ready to write something that works?
Send a brief or describe the project. We respond same day on working days.