Email Funnel Writing

Most email sequences fail because they try to do too much. Each email should have one job: introduce, educate, handle an objection, invite an action. When an email tries to do five things, it does none of them well.

We write welcome sequences, nurture campaigns, launch sequences, re-engagement campaigns and sales emails. Each type has a different pacing and a different relationship with the reader.

Subject lines are included for every email. This is not an afterthought: the subject line determines whether the email gets read at all. We write 2-3 options per email so you can test.

For clients using Spanish-language audiences, email copy in Spanish has a different register than translated English copy. We write the Spanish version separately, not as a translation.

What is included

  • Up to 8 emails
  • Subject lines (2-3 per email)
  • Preview text
  • Plain text version
  • Sequence logic note
  • Recommended send schedule
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