Wine & Hospitality • 2023

Bodegas Palomino

Jerez de la Frontera, Cadiz

Full website rewrite and brand story development for a three-generation sherry bodega entering direct-to-consumer sales.

Bodegas Palomino had been selling through the trade for over seventy years and had a website that spoke to distributors. The rewrite repositioned the brand for the end consumer while keeping the heritage that made the wine credible.

7K words

38% more leads

3mo project

Service: Website copy + brand story

Technology & SaaS • 2024

TechSur Systems

Seville, Andalusia

A full conversion copywriting project for a Seville-based SaaS startup entering the Spanish SME market with a new HR platform.

TechSur had a product that solved a real problem for HR managers but copy that described features instead of outcomes. Five targeted landing pages and an eight-email nurture sequence turned the product story around.

5 landing pages

24% trial rate

8 email sequence

Service: Landing pages + email funnel

Hospitality & Tourism • 2024

Hotel Hacienda Palmera

El Puerto de Santa Maria, Cadiz

Room descriptions, experience pages and quarterly thought leadership articles for a boutique hotel in the Bay of Cadiz.

The hotel had beautiful rooms and descriptions that read like a booking platform template. New room copy and experience pages increased direct booking enquiries and gave the team content that could be repurposed for social and email.

4K words

21% direct bookings

6 room categories

Service: Product copy + ghostwriting

Results from the work.

Bodegas Palomino

TechSur Systems

Hotel Hacienda Palmera